Nomad came to us with the challenge of increasing the margins of their current Facebook advertising efforts. Being an early adopter of the Facebook Advertising platform, Nomad had a history of success with the platform but was looking to bring on a trusted partner to maintain and improve their results.

Our approach to Nomad’s challenge was to build our campaigns using more granular and segmented audiences. This approach allowed us to make adjustments not only based on ad imagery and copy, but also on user behavior metrics and individual products. During the first two months of campaigns, we were able to beat Nomad’s projections and expand the campaigns even further to build additional revenue.